What does it take for a brand to stand the test of time?

The Sustainable Brand Awards pinpoint and acknowledge companies and brands for their long-term investment towards sustainability. Brands that align their purpose with that of the society and the environment, and one that stand the test of time.

With changing consumer perception, and the global drive for sustainability, being a sustainable brand also means being relevant to the market, today and tomorrow. Sustainability isn’t an option. It’s at the core of the survival of every business.

 

Companies can no longer just see profits as their endgame. How do they meet the needs of the present, without compromising the needs of future generations? They have a responsibility towards their shareholders and stakeholders to do good. A responsibility to give back the world. How companies govern themselves has shifted, as every decision has major environmental and social impact on their future and longevity.

 

Brands can no longer operate independently from the society and the environment. Environmental, Social and Corporate Governance or ESG is now widely accepted as a determinant of the financial future of companies.

When formulating business strategies, companies must take into consideration the impact to local and global communities. Becoming a hero that leads the way and other organizations to aspire to.

 

Companies can no longer just see profits as their endgame. How do they meet the needs of the present, without compromising the needs of future generations? They have a responsibility towards their shareholders and stakeholders to do good. A responsibility to give back the world. How companies govern themselves has shifted, as every decision has major environmental and social impact on their future and longevity.

 

Brands can no longer operate independently from the society and the environment. Environmental, Social and Corporate Governance or ESG is now widely accepted as a determinant of the financial future of companies.

When formulating business strategies, companies must take into consideration the impact to local and global communities. Becoming a hero that leads the way and other organizations to aspire to.

 
 
 

It’s a cycle. Market changes and technology advances. Companies need to have an adaptable business strategy that changes with the market to ensure longevity. Leveraging new opportunities and always seeking ideas to enhance operations while also taking into account of the societal impact of the companies’ product and service will gain companies the competitive advantage to endure and still be here today, and tomorrow.

 
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